Internet Marketing

Internet Marketing has become a critical component in the planning for any business or organization seeking to interact with customers, prospects, members or followers online. Whether a small-to-medium size business, nonprofit or for-profit, having a well thought out, proactive internet marketing strategy and plan can be the difference between success and failure. This is true whether you are offering products, services or events to your target audience.

My experience in internet marketing is extensive, reaching back more than twenty-five years to the mid-1990s as Microsoft was launching what would become MSN, and other commercial efforts appeared online. My work at Ancestry.com in the late 1990s also helped develop an early appreciation for online subscriptions and a range of analytics and metrics that were quite familiar to me from my catalog direct response days. Even though internet marketing was new, the foundational elements are rooted in direct response marketing.

It is not uncommon for me to speak with individuals, business owners or those representing other types of organizations about different aspects of their internet marketing efforts. For some, it seems the bar is set too low, however, merely assuming that having a web presence or social media profile is, in and of itself, an effective plan for their internet marketing efforts overall. Certainly those things and others can be important components, but there are other aspects to consider as well, such as search engine marketing, multi-channel marketing, and your distribution channels and how they may be impacted by your own direct-to-consumer marketing efforts online.

Depending upon where you may be in the process with your internet marketing efforts, it's possible that a free initial consultation may be of interest. Please contact me at your convenience.