Account Management
It may seem like common sense to many, but account management is a critical and often overlooked element of success in many organizations. When trying to secure new customer or partner relationships, a great deal of energy, time, and resources are expended, but the job doesn't end when the agreement is signed. That's just where things begin! A responsible approach is to ensure that each and every day, everything is done to earn the ongoing relationship which serves as the critical link between your company and the customer or partner organization.
A key component to successful account management is open and honest communication. No person and no organization is perfect, but you will certainly strive for perfection. When you do fall short of an expectation, either your own or that of your partner, own it and address it as quickly as possible. Don't try to hide it, but instead learn from it and communicate the details with your partner. This will build trust and will also help establish a foundation of mutual experience, knowing what should be done if something similar is to occur at some point in the future.
I have spent a good portion of my career in high-profile account management roles working with leading technology brands like Microsoft, Adobe, Novell, Eastman Kodak, IBM, Compaq Computers, Ancestry.com, Sony, Fuji, 3M, and many others. Whether a large International brand or a small localized company, I have found that the core components of success in account management don't change.
Different organizations use different names or titles to describe the role of account management, but the link between the organization and outside customers and partners is the common element. I've had success with employers and consulting clients in the areas of vendor management, partner management / partner relations, and other similar roles. I'm more than happy to discuss your account management needs. Please contact me at your convenience.
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