Multi-Channel Marketing

For most products, services, events or destinations, employing an intelligent and carefully coordinated multi-channel marketing and sales approach is your best chance for overall success. This is especially true if you are in a hotly competitive segment with many competitive offerings that are similar to one another. Through a carefully coordinated multi-channel marketing and sales strategy, you can be sure your message in print, on-air, and online all complement one another and reinforce the overall brand message you are trying to convey.

For both the direct-to-consumer (DTC) and business-to-business (B2B) segments, planning a multi-channel marketing and sales strategy is no longer an option. It is likely that your competitors are promoting their brand and connecting with customers through traditional print advertising, direct mail / direct response, direct response television or other video, and through a variety of digital marketing alternatives. Can you afford to be absent from any one of these channels? If the answer is no, then you need to have a carefully coordinated multi-channel marketing approach and I can help.

You can learn about my background on this site, but I'd be pleased to speak with you or meet in person at your convenience to discuss things further.