Digital Marketing

Digital marketing, also referred to more generally as online marketing, should not be thought of as a replacement for traditional marketing, but instead as an important evolution and extension of those proven channels. One of the most notable differences in digital marketing when compared to some long-time medium such as print, radio or television, is the superior ability to track performance, test messaging and segments, and carefully control budgets by making immediate changes when needed.

One of the most important aspects of digital marketing is the identification of keywords used to attract potential customers to your messaging, whether you are offering a product, service, event, destination or something else requiring a call-to-action. Google AdWords and other pay-per-click programs are one piece, but the more important visibility comes from earned organic results through a careful understanding of search engine optimization.

Through a careful review of your offerings, as well as those of your primary competitors, matched with the geographic, demographic, and psychographic characteristics of your typical customer segments, you can often create content that is highly relevant to their interests. The landscape is a dynamic one, especially with ever-changing algorithms and around-the-clock interaction with customers and prospects through social media outlets.

I have been working in multi-channel digital marketing since the mid-1990s, helping to blaze a new trail for cross platform marketers. SEO, SEM, affiliate marketing, customer acquisition, e-mail campaigns, keyword analysis, targeted content development, and much more. I've helped many leading brands evaluate, re-evaluate, and establish digital marketing programs and can do the same for your organization. Please contact me at your convenience.