E-Commerce

Since the introduction of Internet-based electronic commerce in the mid-1990s, e-commerce as it's now commonly called, we have seen continual refinements in the presentation and comparison of merchandise, the checkout process, and the overall customer experience. In little more than two decades, the promise and convenience of online commerce has been realized by the average consumer and has forever changed the competitive landscape in nearly every industry. While Amazon may grown to dominate the e-commerce mindshare for most consumers, many brick-and-mortar retail and catalog direct response giants that were slow to embrace the changes introduced by e-commerce have struggled to retain their customers.

It is often said that the Internet and e-commerce have leveled the playing field, enabling a small up-start to compete head-to-head on the merits of their product or service, but this is not completely accurate. When you consider the size and scale of some operations, even those who will adopt aggressive low-price strategies to drive out unwanted competition, it becomes critical to look carefully at your own e-commerce strategy to determine where you want to make your mark. There are profitable customers out there who will value what you have to offer, if you can find them and earn their business — and repeat business.

What's your e-commerce strategy? If your initial reaction to that question is just having a website with products and services listed online, then perhaps we should talk, because there may be ways we can refine and craft a true strategic direction leading you to a stronger position with your profitable customer segments. Contact Dan today for an initial consultation.