Marketing Services

Through his consulting work at Mattatuck Consulting, Dan offers a range of marketing and business services for clients large and small in both the for-profit and non-profit sectors. From the initial project consultation through implementation and completion, you'll find an attention to detail that is unmatched by other much larger firms. Depending upon the project, Dan calls on other trusted partners expert in their respective fields — together we can focus our substantial marketing experience on your project so you can focus on your business. All the while, you'll know that you have a skilled partner with a broad base of business experience keeping pace with the latest trends in customer and market communications.

Online Marketing & Internet Services
 · Strategy Review and/or Development
 · Web Site Design & Development, Site Review, Hosting, Advertising
 · Competitive Review & Analysis
 · Search Engine Optimization (SEO) / Search Engine Marketing (SEM)
 · Development & management of Pay-per-Click (PPC) Marketing campaigns

Marketing & Business Strategy
 · Competitive Review & Analysis
 · Market Sizing, Audience Identification, & Demographic Targeting
 · Multi-channel Integration

Business Development & Partnerships
 · Proposals, Presentations, Partner Selection, Contract Negotiations
 · Channel Development & Management
 · RFP/RFQ Process Management (inbound or outbound)

Direct Response Marketing
 · Catalogs, Solo-mailers, Postcards
 · Campaign Strategy - Development & Execution
 · Creative Design, Measurement, Sales Rollout

Brand Development & Corporate Identity
 · Logos, Business Cards, Letterhead, Brochures, Newsletters
 · Positioning, Messaging, Copy Writing, Signage
 · Photography, Videography, Video Editing

Call Center Solutions & Third Party Fulfillment
 · Selection, Performance Evaluation, Consumer Testing
 · Training & Integration with Marketing Campaigns

Customer Acquisition & Customer Retention
 · Assessment & Program Development
 · Coordination and Integration of Multi-Channel Messaging